Branding is the process by which an organisation or an individual describes their image to the public. Branding involves everything from the style guide of the website to the dimensions of all your collateral.The most recognisable aspect of such branding techniques is the logo. A logo is a design or a symbol used by an organisation to help the public identify its products.The importance of a logo in the process of branding is so prominent, that logos have become synonymous with branding.
The importance of a logo in the process of branding is so prominent, that logos have become synonymous with branding. Logos are one of the many ingredients of the branding process. A professional logo and website design define your brand’s innovation, experience, and reliability. The fascinating concept of branding is that it is possible to completely manage and execute. With regulations in place, the identity that the public will have can be planned ahead. Thus, the identity of your business will be portrayed and per-ceived with the best interests of the brand in mind.
Logo & Branding Kit for Slab Space Jun 2016
We as a team believe that consistent, strategic branding leads to a strong brand equity, which adds value delivered to your company's services and products. With branding in place, customers understand that your brand has experienced similar growth across the domains of your brand. In the absence of branding, certain areas would appear professionally established while other areas would look amateur. Sometimes, this difference is visible even in the tone of voice that is used branding gives rise to uniformity across all the verticals that your brand serves.
Logos are icons that represent your brand. They reveal a legible, recognisable face to your brand. A logo can be considered to be an intangible asset and we ensure it continues to be so. By defining your logo clearly, you set the stage for how your brand will be accepted in various scenarios. Cleverly designed logos can be used to establish more of what the brand beliefs.
Logos are one of the many ingredients of the branding process. A professional logo and website design define your brand’s innovation, experience, and reliability.The fascinating concept of branding is that it is possible to completely manage and execute. With regulations in place, the identity that the public will have can be planned ahead. Thus, the identity of your business will be portrayed and perceived with the best interests of the brand in mind.
The ability to be different from the crowd is the main objective of branding. With our team, your brand made of your products and services will be distinguished in the eyes of your customers. We firmly believe that perfection is not easy to achieve, but is indeed well worth the effort that it takes. With that belief in our hearts, we ensure complete client satisfaction when it comes to creating the logo by not setting any limits on the number of iterations.
We ensure that our logo designs are timeless, are multi-faced and are in sync with the latest design trends for all of your customers both offline and online. When it comes to digital collateral, having customised icons for your various needs is a professional move these days. We have that covered as well, providing icons which we can design as per your requirement.
Hard and soft copy brochures listing your products and services that serve as a useful guide for your customers to choose the right option for their requirements.
Packaging design is important because they hold your products from the point of sale to the user’s hands. These increased recall value and end users come back for more.
A banner comes in handy, for those special events when you want to announce to the world. We’ve got all sizes and types of content covered, in-house.
Newsletters are essential in intra-organisational communications which contain news about the activities, promotions,and updates that your team needs to know about. We not only help with the design but are also capable of contributing with copy and content writers
Letterheads for official communications outside of the organisation, for which we can provide high levels of customisation as per the requirements of your brand without settling for the conventional design.
Business cards to help your networks remember your brand’s personality at cost-effective rates.
Posters on social media, and printed as posters or flyers for communicating your messages.
Trifold, double fold, or even custom angle folds can be designed and written for by our in-house designers and content writers.
When it comes to printing of said collateral, one of the biggest challenges is to collaborate with the printers to get the right colour in hand. When it comes to printing, we take extra steps to ensure we meet the client's expectation, some-times even outsourcing as per the projects’ requirements.
We are an agency that is capable of handling your branding requirements. We understand the current marketing requirements; For when it comes to branding, it is an essential component of digital marketing irrespective of the size of your brand. We help you communicate your brand identity to your target audience, regardless of whether your service/product is a high-end with high quality and price or at the lower end serving a select niche of people.
We work with your team to conduct research and learn the habits, desires & needs of your prevailing and prospective consumers. The brand is established with an increased recognition and recall value. During customer interactions, they recognise the brand as a whole and not just the individual elements of what makes the brand. With such synergy present, one would be able to understand the underlying link between the different faces of the brand, regardless of where they come across your brand either online or offline.
Now that you have understood that branding is the sum of actions that your brand portrays, it is essential to set up the process where it is possible to make the most impact branding with logos, digital and print collateral. This is just the tip of the branding iceberg, and that is why you need a professional for the same. With Sixty One Steps backing your brand identity, rest assured that your brand will appeal to your target audience.
Branding is one of the most important and careful steps that you need to take with your organisation. This is because your brand is the face of your company, and how you define it will be the way that your users will see and feel your brand. Build your brand the way you want it to be perceived and be astonished with the benefits that you reap.