Pay Per Click


Track Your Conversions with PPC Advertising

Pay Per Click advertising (PPC) involves the advertisers agreeing to pay a sum of money for hosting an advertisement placed on a host website. The money is paid every time a user interacts with your advertisement. You will pay the host, only when a user actively engages with your content. Clicks are a way to measure attention and interest. An audience becomes a visitor with a click, and depending on the content on your site, they could easily be converted into a user. We employ analytics to study the data generated from this process of driving traffic to the destination. Pay Per Click advertising or PPC is an advertising model that is best suited for local and emerging businesses. Being a small business we understand the importance of staying within your budget and we help you achieve it.

PPC - An element of SEM

PPC is one of the various models that are part of Search Engine Marketing or SEM. Search engine marketing: SEM. With proper SEM in place, one can achieve the goal of increasing the visibility of your brand on the internet by strategically placing your products and services for your users.

The other models that are part of the SEM service are

Social Media Managament

Search Engine Optimisation

Email Marketing

Importance of PPC in Current Digital Marketing Landscape

Affordable

Pay Per Click is one of the few methods that has been in public use for a long time. It is considered affordable, commercially efficient and even profitable for local and emerging companies. There is more value for money and return on investment for both the users and the service providers.

Organic Results

The services and products are not marketed in a traditional manner. Rather info about the said services and products circulates through practices such as word of mouth. As there is no constant force that is acting to increase the rate of spread of information - it occurs at a natural rate and hence is organic.

Local Search

By local search, we refer to the companies that enjoy more business from customers who physically live around the company. Local search results show up in the advertisements based on the locality of the user. For example, people living in Chennai will not be receiving advertisements for restaurants in the US.

Execution is just as a vital part of your PPC campaigns as is anything else.

Pay Per Click advertising is advantageous not only because of its economic value but also because of the targeted approach it has towards the audience. As mentioned earlier, factors such as the searcher's location, the day and time of the search, the internet traffic and more are all taken into account while displaying your advertisement. Therefore, you will be able to accurately target your audience, and also end up paying only for the times that your advertisement is engaged with.

We work on options that are fine-tuned for specific keywords targeting demographics. With in-depth keyword research, we remove the guesswork and manage the campaigns based on your goals. We are capable of placing your advertisements on a large cross-section of digital media. From increasing sales to getting more leads we can create content and campaigns using PPC. Our campaigns can be made to contain rich media and these ads let us to even add animations and interactive elements.

We can manage your

Email marketing

Text-Based marketing,

graphic display advertisements

YouTube advertisements

In-app mobile advertisements

Targeting specific mobile app categories can help you to reach the niche customers while using text/email advertisements will allow your audience to be able to save, forward and take the call to action.

SEO Services
E-Mail Marketing