What is PPC?
Pay Per Click advertising (PPC) involves the advertisers agreeing to pay a sum of money for hosting an advertisement placed on a host website. The money is paid every time a user interacts with your advertisement.
PPC - Element of Search Engine Marketing
Drive right traffic
You will pay the host, only when a user actively engages with your content.
Generate quality leads
Clicks are a way to measure attention and interest.
Play only for the clicks
An audience becomes a visitor with a click, and depending on the content on your site.
Track you visitors
With remarketing we can convert them into a user or a lead.
Understanding your visitors
Analytics to study the data generated from this process of driving traffic.
PPC is an advertising model that is best suited for emerging businesses.
Importance of PPC in Current Digital Marketing Landscape
Pay Per Click is one of the few methods that have been in public use for a long time. It is considered affordable, commercially efficient and even profitable for local and emerging companies. There is more value for money and return on investment for both the users and the service providers.
The services and products are not marketed in a traditional manner. Rather info about the said services and products circulates through practices such as word of mouth. As there is no constant force that is acting to increase the rate of spread of information - it occurs at a natural rate and hence is organic.
By local search, we refer to the companies that enjoy more business from customers who physically live around the company. Local search results show up in the advertisements based on the locality of the user. For example, people living in Chennai will not be receiving advertisements for restaurants in the US.
With in-depth keyword research, we remove the guesswork and manage the campaigns based on your goals fine-tuned for specific keywords targeting specific demographics. We are capable of placing your advertisements on a large cross-section of digital media. From increasing sales to getting more leads we can create content and campaigns using PPC.
Our campaigns can be made to contain rich media and these ads let us even add animation and interactive elements.Targeting specific mobile app categories can help you to reach the niche customers while using text/email advertisements will allow your audience to be able to save, forward and take the call to action.