Sixty One Steps

CRM Integration Services

In today’s competitive business environment, a seamless CRM system is vital for maintaining effective customer relationships and ensuring data consistency across all departments. CRM Integration Services are designed to connect various applications, databases, and systems to your CRM platform, allowing for a unified view of customer information and streamlined operations. Whether you are looking to integrate your CRM with ERP systems, marketing automation tools, or legacy software, our CRM Integration Services offer tailored solutions that address your unique business challenges. Our comprehensive approach encompasses strategy, implementation, testing, and ongoing optimisation to ensure your CRM system functions as a central hub for all customer data.




By leveraging our expertise, organisations can enhance data accuracy, reduce manual data entry, and drive actionable insights. Our methodology involves mapping out your current systems, identifying integration points, and designing a robust process that minimises disruptions during the transition. As businesses expand and customer data become more complex, a well-integrated CRM system becomes the backbone of a responsive and efficient organisation. In the sections below, we detail our sub-services that collectively form a holistic CRM integration solution—from strategy and data migration to API integration and ongoing support.

CRM Integration Strategy & Planning

Our CRM Integration Strategy & Planning service sets the stage for a successful integration project. We begin by thoroughly analysing your current systems and business processes to design an integration roadmap that aligns with your strategic goals. This phase involves a comprehensive evaluation of your existing CRM, ERP, marketing, and support systems to identify data silos and process gaps.

Purpose and Benefits
  • Strategic Alignment: Ensure that your CRM integration aligns with your overall business strategy.
  • Risk Mitigation: Identify potential challenges early in the process to reduce implementation risks.
  • Optimized Roadmap: Develop a step-by-step plan that outlines integration milestones, timelines, and key performance indicators.

Data Migration & CRM Integration

The Data Migration & CRM Integration service focuses on transferring data from disparate systems into your CRM. This service ensures that all customer records, transaction histories, and communication logs are accurately imported, cleaned, and synchronised across platforms.

Purpose and Benefits
  • Accurate Data Transfer: Eliminate data redundancies and ensure high-quality data migration.
  • Seamless Transition: Minimize downtime and maintain business continuity during the migration process
  • Unified Customer View: Create a centralised data repository that provides a 360-degree view of customer interactions.

API & Third-Party Integration

Our API & Third-Party Integration service connects your CRM system with external applications and services. Using robust APIs, we enable your CRM to interact seamlessly with marketing automation tools, e-commerce platforms, ERP systems, and other third-party applications.

Purpose and Benefits
  • Enhanced Functionality: Extend the capabilities of your CRM by integrating with specialised tools and services.
  • Real-Time Data Sync: Ensure that data flows seamlessly between systems, keeping your information up-to-date at all times.
  • Cost Efficiency: Reduce operational costs by automating data exchange processes and eliminating manual updates.

CRM System Integration & Custom CRM Solutions

CRM System Integration & Custom CRM Solutions combines standardised integration practices with bespoke development tailored to your unique business needs. This service is ideal for organisations that require custom workflows or unique data structures within their CRM system.

Purpose and Benefits
  • Tailored Solutions: Develop custom modules and integrations that align with specific business processes.
  • Seamless User Experience: Ensure that custom integrations work harmoniously with existing CRM functionalities, providing a consistent user interface.
  • Increased ROI: Enhance the overall value of your CRM investment by adapting the system to meet your precise requirements.

CRM Integration Process Optimization

The CRM Integration Process Optimization service focuses on streamlining and refining your integration workflows. This service reviews your existing integration processes, identifies bottlenecks, and implements best practices to enhance efficiency and reliability.

Purpose and Benefits
  • Process Efficiency: Optimize integration workflows to reduce time-to-market and minimise operational disruptions.
  • Error Reduction: Implement automated checks and balances that catch issues early, reducing the likelihood of integration failures.
  • Continuous Improvement: Establish a framework for ongoing optimisation that adapts to new technologies and business needs.

CRM Integration Testing & Quality Assurance

CRM Integration Testing & Quality Assurance is a critical phase that ensures all integrations function as expected before going live. This service involves rigorous testing protocols, including functional testing, performance testing, and user acceptance testing, to validate that your CRM integration is robust and error-free.

Purpose and Benefits
  • Reliability Assurance: Ensure that all integrated systems work seamlessly together, reducing the risk of disruptions post-deployment.
  • Performance Validation: Identify and rectify performance bottlenecks to maintain system efficiency.
  • User Confidence: Comprehensive testing builds confidence among end-users, ensuring they can rely on the integrated system for daily operations.

Ongoing Support & Integration Optimization

Our Ongoing Support & Integration Optimization service provides continuous monitoring and proactive maintenance to ensure your CRM integration remains current, secure, and efficient. This service includes regular system audits, performance monitoring, and updates to accommodate changes in both the CRM system and its connected applications.

Purpose and Benefits
  • Continuous Improvement: Regular updates and optimisations ensure that integrations remain efficient and effective over time.
  • Proactive Issue Resolution: Ongoing support helps identify and resolve potential issues before they impact operations.
  • Adaptability: As your business evolves, so do your integration needs. This service ensures your CRM stays aligned with your changing requirements.