Overview

We designed their new logo as a slab themed word mark keeping in mind the nature of their business. We redesigned the entire branding kit with a clean, minimalistic feel. We developed promotional materials such as brochures, pamphlets and other marketing materials for the brand. With the digital revamping going on, the next step was to create a website for the organisation. It would function as a landmark for potential customers who might want to learn about the brand. We developed the website in line with what the client required. The client had specified their requirements for the website as a simple information site showcasing details such as available stock, brand information, and contact details.

Starting from scratch, we wrote the code and the content for a fully responsive dynamic site for SlabSpace in forty-five days. We conducted a product photography session, producing images for the website. Since we were involved in the website building process right from the start, we could incorporate the required UI, UX, and SEO standards for the website without any issues. Potential customers can come across the brand in a variety of ways, and the website has been designed to identify and document all possible customers.

They could find the site through the pay per click (PPC) marketing campaigns that we set up. Customers who chat on the website are automatically saved as a lead and could be converted to a contact or an account later. Such leads get collected for that particular month’s campaign. To make use of all such leads, the campaigns and the chat settings are fine-tuned to calculate the leads from factors of website activity such as time spent on a page, the number of repeat visits, or even the interaction through the live chat feature. Supported by such valuable data, the team can convert potential customers into a contract or an account.