Overview

Using our in-house photography team, we conducted photoshoots of the products for social media promotions on Facebook and Instagram. We enhanced those images by overlaying illustrations to create graphic designs used as promotional material. We wrote content posts on the benefits of the products by talking about the health and fitness advantages of the different ingredients. The client had an established page on Facebook for the brand. However owing to time constraints in building the brand, the client was unable to optimise and post content to engage the existing audience and build brand awareness. We took over the social media page and informed the client of our mode of operation. We handled the paid media management for post promotions and general page promotions.

We made it clear that there wouldn’t be an immediate increase in physical sales due to social media. Instead, social media would enable the process of building the brand: A brand that embodied the real sense of being a small home-grown brand selling authentic and healthy products with a modern twist. We drafted, executed and scheduled a content marketing plan for a month, and rotated between different types of content marketing, which included but was not limited to: Recipes using Splendid granola bar, various themes of product usage, spotlight articles on fitness, generic product promotions and blog share of healthy eating.