Google only loves you when everyone else loves you first
- Wendy Piersall
SEO as it is affectionately known by us on the other side of this screen is one of the most misunderstood services due to its complexity and technical factors. The Internet is a huge place, It’s a library, with an almost unlimited collection of human knowledge through the ages from across the world.
How does SEO work?
Search Engine Index
Search engines create indexes of the websites based on several factors. We receive results from this list of websites that are arranged as per the search engines index.
When a site is optimised for search engines, it appears at the beginning of the list, and subsequently near the top of our results, thus leading to more visits.
Search results are fetched based on algorithms unique to search engines. Despite the differences, there is one common goal: to provide the most relevant results to the users.
Set of Rules
The SEO algorithm is defined on a set of rules based on usability and reliability. These include but are not limited to the words that they contain, the site design, the ease of navigation, outbound links and site architecture.
Relevant Web Pages
Search engines can deliver relevant web pages on the top of the results, and as we keep looking, we find results that are increasingly different from what we searched for.
So much of data is now available to use and benefit from. Yet, we hardly find the need to go beyond the top results of our favourite search engines.
The relevance of SEO to Users & Service Providers
SEO could help your brand stay ahead of your competitors even against big enterprises. Involving SEO ensures more traffic that translates into more users and thus, value for your time and money. Value for time for your customers and value for money for you. Finetuning Crawlability, Indexability, Site Architecture, Information Architecture, Site Maps along with creating content are vital for SERP.
If you already do have a website, we edit your existing content to make it optimised for search engines. We ensure that the site’s architecture is easy to navigate. Site architecture also includes the use of URLs, the cleanliness of your website code. We create content for your website making it optimised for search engines. We include both inbound and outbound links to other related websites, increasing the credibility of yours. Search engines look at how many links come from relevant sites that point to your Web site, but they also look at internal links on pages. We provide affordable SEO services for SME.
With an optimised site, people see more relevant websites. Your potential clients and target audience will be shown on your website more often. Your customers and site visitors will be able to navigate your website faster. Local SEO will become the push for most walk-ins or traffic to your website.
With SEO in place, everyone finds the information they are searching for without wasting time thus cutting internet costs. They see only the advertisements, suggestions and results that are relevant to their search terms or “keywords” (product or service descriptions, locations & regions).
By implementing SEO, you ensure that your visitors become users and that you have a recognizable, genuine address on the internet and this increases the likelihood of appearing on search engines when someone across the world searches for your search terms or “keywords”.
SEO companies and consultants are limited in India. This gives us an advantage over there agencies who offer web design and development or being just a creative agency. We are an internet marketing company that is also capable of creating search engine optimised text, marketing it and measure it as well.